After graduating from fashion design school, Paola opened Paola Di in 1985, with her mother, Elsa. In a small space in Woodbridge, they began selling their own designs, as well as, couture wedding and evening dresses. By 1989 the business grew and moved to the Yonge St. location. There they began selling ready to wear from Europe, as well as Canadian and US designers.

Over 30 years later, they are still here, because their keen sense of style, appeals to a large array of clients. Hand picking interesting pieces, from a vast selection of lines, keeps the store unique, and filled with many hidden treasures. Paola Di carries everything from jeans and tee-shirts, to long evening gowns. Accessories and shoes also play a very important role in finishing the outfit of a Paola Di customer.

They attribute their success to the personal customer service they give to each of their clients, putting together outfits that are appropriate and on the cutting edge of fashion. Canada’s Fashion Guru, Jeanne Becker has included Paola Di in her list of favourite fashion boutiques.